Of all the forms of non-verbal communication, color is by far the most instantaneous method of conveying messaging and its meaning. Color stimulates emotion and drives decisions that we make. Color creates the first impression of any design when we view it.
We take color very seriously here at Eternity Web wether we are designing a logo, brochure, email campaign or website.
Color is a silent salesman.
Red
- Powerful and popular
- Your heart rate increases and your blood pressure rises
- Red creates the highest level of arousal in humans
- Exciting and dynamic
Orange
- Stimulates the appetite
- Playful and happy
- Great for inexpensive products
- Can sometimes be seen as "loud"
Yellow
- Heat, light and warmth
- Cheerful, mellow and soft
- Eye-catching
- Strength
Blue
- Trustworthy, dependable and committed
- Inspires confidence
- Restful, soothing and tranquil
- Security
Green
- Nature
- Honesty
- Refreshing and fresh
- Elegant and upscale
Purple
- Creative and eccentric
- Regal
- Cutting-edge
- Delicate and refined
White
- Innocence and hope
- Purity and simplicity
- Clean and friendly
Black
- Dramatic and mysterious
- Elegant and expensive
- Durable and solid
Grey
- Man-made
- Practical
- Mature
- Technical
Brown
- Natural and earthy
- Laid back
- Warm and simple
Silver
- Classic, cool and expensive
- Hard edged and futuristic
Gold
- Classic, warm and expensive
- Lush and opulent
- Radiant
